10 Best Podcasts for AI in Marketing Technology Artificial Intelligence (AI) has revolutionized marketing technology, offering innovative solutions for customer engagement, data analytics, and personalized experiences. For professionals looking to stay ahead in this evolving landscape, podcasts are an excellent way to gain insights, learn strategies, and understand the latest trends in AI-driven marketing. Here are the 10 best podcasts for exploring AI in marketing technology:
1. Marketing AI Show
10 Best Podcasts for AI in Marketing Technology The Marketing AI Show, hosted by Paul Roetzer and the team at the Marketing Artificial Intelligence Institute, focuses on the intersection of AI and marketing. This podcast delves into how AI transforms content creation, customer journeys, and campaign strategies. With expert interviews and actionable tips, it’s a must-listen for marketers embracing AI.
Why Listen:
- Real-world AI marketing applications.
- Insights from AI thought leaders.
2. AI in Business
Hosted by Daniel Faggella, AI in Business explores the impact of AI across industries, including marketing. Episodes provide deep dives into AI’s role in customer personalization, predictive analytics, and marketing automation. It’s ideal for professionals seeking a broad understanding of AI’s business potential.
Why Listen:
- Industry-specific AI use cases.
- Data-driven marketing insights.
3. The Martech Podcast
The Martech Podcast, hosted by Benjamin Shapiro, highlights the role of technology in modern marketing. With episodes on AI-powered tools, digital advertising, and data analytics, it’s a go-to resource for keeping up with the latest Martech innovations.
Why Listen:
- Expert advice on AI tools.
- Comprehensive martech ecosystem coverage.
4. AI Today Podcast
Produced by Cognilytica, AI Today covers the latest developments in artificial intelligence, including marketing applications. Episodes discuss AI’s influence on customer behavior analysis, campaign optimization, and ROI measurement.
Why Listen:
- In-depth AI case studies.
- Practical marketing solutions.
5. Data Skeptic
While Data Skeptic covers AI and data science broadly, its episodes often feature marketing-specific insights. Host Kyle Polich explains complex AI topics, such as machine learning and natural language processing, in a way that’s accessible for marketers.
Why Listen:
- Clear explanations of AI concepts.
- Applications in marketing data analysis.
6. Marketing Over Coffee
This weekly podcast by John J. Wall and Christopher Penn blends classic marketing techniques with cutting-edge technology. Regular discussions on AI, predictive analytics, and automation provide valuable takeaways for modern marketers.
Why Listen:
- Blend of traditional and tech-driven marketing.
- Expert commentary on AI trends.
7. Artificial Intelligence Podcast
Hosted by Lex Fridman, this podcast explores AI’s transformative potential across industries. While not exclusively focused on marketing, episodes often touch on relevant topics, such as AI in customer engagement, sentiment analysis, and ad optimization.
Why Listen:
- Deep insights into AI technologies.
- Broad perspective applicable to marketing.
8. Social Pros Podcast
Social Pros, hosted by Jay Baer and Adam Brown, focuses on social media marketing strategies. Episodes include discussions on AI’s role in social media analytics, content creation, and audience targeting, making it invaluable for social media marketers.
Why Listen:
- Social media-specific AI strategies.
- Success stories from leading brands.
9. The AI Alignment Podcast
This podcast focuses on aligning AI advancements with human goals, including marketing objectives. Topics include ethical AI, consumer data privacy, and responsible AI implementation in marketing campaigns.
Why Listen:
- Ethical considerations in AI marketing.
- Holistic approach to AI adoption.
10. Perpetual Traffic
Perpetual Traffic, hosted by Ralph Burns and Kasim Aslam, focuses on paid traffic strategies enhanced by AI. Discussions include ad targeting, campaign optimization, and leveraging machine learning for higher conversions.
Why Listen:
- AI-driven paid advertising tactics.
- Practical tips for maximizing ROI.
Tips for Getting the Most Out of AI Podcasts
To make the most of these podcasts, consider the following tips:
- Stay Consistent: Dedicate time each week to listening and note key takeaways.
- Apply Insights: Experiment with discussed strategies in your marketing campaigns.
- Engage: Follow hosts and guests on social media for additional resources and updates.
- Explore Further: Use podcast recommendations to discover related content and deepen your understanding.
Conclusion
Staying informed about AI’s role in marketing technology is crucial for staying competitive in today’s market. These 10 podcasts offer valuable insights, expert advice, and actionable strategies to harness AI’s potential effectively. By regularly tuning in and applying what you learn, you can stay ahead in the ever-evolving world of marketing technology.